According to a whitepaper by Henley Business School, business leaders need to wake up and embrace the ‘Omniployment’ era in order to retain and attract talent.
But what is ‘Omniployment’ exactly?
Omniployment refers to the shift away from a traditional ‘one size fits all’ approach to work and towards responsibilities fitting around the lives of employees instead. According to the study, almost three quarters of respondents said they required a career that allowed them enough free time for interests and hobbies – with only 19% saying they were willing to work longer hours to progress in their careers.
In other words, people want a better work-life balance.
So what does this mean for businesses?
Well according to the study, unless leaders embrace the idea of a healthy work-life balance, employees in sectors with a high demand for talent could potentially look elsewhere, leaving businesses struggling to retain their top talent.
How can internal communications help?
If we take it as given that businesses who embrace the ‘Omniployment era’ are more likely to attract and retain the best talent, then it stands to reason that to do this they must also communicate their attitude to a positive work-life balance successfully.
Studies have shown that effective internal communications play a crucial role in improving talent attraction and retention within an organisation by helping to improve culture and engaging with employees on a deeper level. Businesses with a strong internal communications strategy are 50% more likely to have a lower employee turnover, thus retaining their top talent and becoming more productive and cost-effective in the process.
Below, we go into more detail on just some of the ways that internal communications can help businesses improve their talent and retention:
- Transparency
Open and transparent communication fosters trust between employees and leadership. When the team feels that they are kept informed about a company’s direction, challenges, and successes, they are more likely to remain engaged and committed.
- Engagement
Engaged employees are less likely to leave an organisation. A successful communications strategy can be used to create a sense of belonging, involving employees in decision-making processes, and recognising their contributions, all of which contribute to higher levels of engagement.
- Career Development
Communicating regularly with members of the team about what they want to achieve is proven to enhance retention. When employees know that there are avenues for professional growth, they are more likely to stay and invest in their long-term career within a company.
If you would like to know more about how internal communications can benefit your business, get in touch with the Endorphin team – we love to chat!