The pandemic presented challenges that were difficult to navigate, requiring both strategic thinking and a resilient workforce. It caused many organisations to swap out tried and tested methods and try new and unknown approaches instead.
As often seen in a time of crisis, opportunities can arise. And as internal communications teams navigated through the thick of uncertainty, many of the approaches and perceptions of comms have actually changed for the better. But how? We take a look below.
The digitalisation of internal comms
As remote working became the norm for most, organisations had to find ways to communicate both quickly and effectively via digital channels. The success of this change in communication, largely in thanks to platforms such as Zoom and Teams meant that many digital workplace strategies have stuck around long after lockdowns ended.
Changed the perception of internal comms
Throughout the pandemic, internal communications were under the spotlight. Organisations not providing adequate support became very apparent as approaches to communication provided a real sink or swim opportunity.
The importance of such functions caused a shift in perception across the business landscape as business leaders began to take notice of the heightened productivity levels of an engaged workforce. Throughout this time, it became apparent very quickly that internal communication was the lifeblood of organisations. Such a mindset for many organisations has continued on and internal comms continues to play a much bigger role in a business’ employee retention strategy.
Greater focus on the wellbeing element of internal comms
Since the pandemic, employee wellbeing has received more attention than ever before. At a time where employees expressed feelings of anxiety, isolation, and stress, supporting your team remotely became paramount.
Introducing support mechanisms and employee assistance programmes played a crucial role in improving workplace wellbeing and productivity. Many of these initiatives have now become an integral part of organisations and are highly valued by both current and prospective employees.
How do you feel your business has changed its approach to internal comms since the pandemic? We’d love to hear from you on LinkedIn!