Did you hear? Internal and external communications for your organisation are no longer purely admirable, they are now a necessity.
Communications hold real power to cause change, and because of this, the time has come for your internal and external communications to join forces and align with the vision, mission, and values of your organisation.
While at one time these two forms of communication were totally separate functions, it is now widely acknowledged that merging these together can provide a wide range of benefits. We take a look below:
Increased revenue
Studies have shown that revenues can increase by as much as 33% when communications are aligned to provide a unified brand image. Creating a clear brand image generates continuity, which is essential for successful revenue drivers, such as marketing campaigns.
Builds employee engagement
It goes without saying that the clearer the communication, the more engaged your employees will become. Aligned internal and external communications will build trust amongst employees if the day-to-day experiences of employees mirror that of the organisation’s values.
Increased power
By bringing together internal and external communications, you will naturally increase the power of both as there is a coordinated narrative shared to both employee and customer.
But deciding to collaborate your communications is only part of the job. You will also need to ensure the two functions are working well together. Below are some tips to ensure an effective internal and external communication partnership:
A mindset shift
When effectively merging teams in the workplace, a mindset change should be adopted. For example, PR and internal comms will need to work together as partners in content development. This may involve adapting approaches to work, or dedicating time to team building activities to ensure a successful partnership.
Meet regularly
For an effective partnership, it is paramount that all involved are committed to the change. Meeting regularly to ensure ideas are regularly shared will support your strategy is being followed.
Universal documents
Dedicating time to producing a universal document as a source for all employees is crucial. This will avoid any discrepancies and ensure all messages to both external and internal parties are seamlessly integrated.
Here we have really only scratched the surface with benefits and tips for aligning internal and external communications. If you are interested in finding out more, we would love to hear from you! Get in touch with our team today.