We all know that communication is key, but when your company’s internal communications and external marketing are misaligned, it can result in mixed messages, inconsistency in brand messaging and an incohesive workplace.
You may consider them different entities, but external and internal communications have several similarities: both have a goal of presenting the business in a certain way with a clear message, the right channel needs to be chosen for each, messages will need to be repeated in both scenarios, and both are highly beneficial for both employees and customers – which is good news for the business as a whole! Read on to find out why…
Builds trust
Creating a unified brand message across both internal and external communications builds trust and confidence in your business, for both customers and employees (who in turn gain a better understanding of customers’ needs).
Better engagement
Good communication inspires employees to engage with your brand, meaning they’re less likely to ignore it! Empowered and committed employees can often go on to become brand ambassadors, promoting the company’s values and products to both current and potential customers.
More content opportunities
Did you know that internal stories make excellent external marketing material? People are naturally interested in what goes on behind the scenes, so tell them! It can also help build on that all important trust in your brand if customers know that the people who work at your business are happy and looked after.
Improved cohesion
Everyone working together and communicating well helps build a more collaborative, teamwork-focused company culture. It pays to let employees know what is happening at all levels of the business so everyone can work towards the same strategic goal and deliver a unified message to your customers.
Facilitates change
Whenever there is an announcement to be made, it is crucial for internal and external communication to be aligned so there is no confusion. No one wants to hear of a big change for the first time on the company’s social media account!
Aligning internal and external communications is crucial for businesses that want to thrive in a competitive environment. Businesses can achieve sustainable growth and success if they invest in their communication.
Are you ready to take the pain out of internal comms? Contact our expert team today to see how we can help.